Using Sellier Design’s approach, your marketing strategy can flow from the brand to the consumer seamlessly. Put simply, this methodology, makes the big picture a part of the process and utilizes it as an underlying theme for the entire creative outcome. 1 – Discover The marriage of strategy and design starts with this phase. 2 – Classify The ability to determine your business strengths and weaknesses, build a strategy around them and ultimately reach a business goal in the end is the goal of this phase. 3 – Concept We craft a piece that is first-rate. The best way to relay this information is to develop a clear, simple concept that is also intriguing and captivating. 4 – Communicate The story is communicated via the appropriate avenues. In this step, we decide how to communicate your message—direct mail, lists, posters, logos, Web sites, letters or phone calls. 5 – Evaluate Determining if a project is successful can be challenging, but with the correct processes in place, we can easily achieve this.