Sellier Design is already making the most of 2012 with great projects and fantastic clients. As if we weren’t having a great New Year already, our very own Kriston Sellier was recently featured in Cobb in Focus magazine! The article profiles successful businesses in the area and their keys to success. Here’s a quick snippet of Sellier Design’s feature:

Voted a Top 25 Best Small Company by Working Mother magazine and a 2009 winner of the Small Business Commerce Association’s Best of Business Award, Sellier Design has garnered numerous design Awards, including several American Corporate Identity Awards.

Although the economic downturn has made doing business in any field more difficult, Sellier says her company has weathered the recession thanks to discovering the value of networking. “We’re doing well, and I would attribute that to networking — getting new business clients through referrals and maintaining good relationships with the ones we already have,” she says. “I’d never really done networking before, but right before the recession we recruited 25 new clients through networking, which helped us tremendously. You can make so many great connections in the community, and it is a lot less of an investment than you might think.”

Sellier Design takes a holistic approach to brand management by offering clients website analysis and design, advertising resources, stationery and marketing collateral, corporate identity, logo design and search engine optimization.

We’d like to give a warm thank you to Cobb in Focus for including our firm in their publication. The pleasure was all ours! Curious about what we’ve been up to lately? See Sellier Design’s latest branding, packaging and web design on our company page.

We here at Sellier Design hope your holidays are filled with plenty of cheer!

have you used the holidays to show off your company logo in a unique way? What is the best holiday branding campaign you’ve ever seen?

This wine box radio really works!

Which is your favorite? Any cool package designs you’ve spied recently?

Which design is your favorite?

Colors draw out a certain emotion and can be utilized to help consumers truly connect. Whether using yellow to denote illumination, black for formal elegance, or pink for youthful exuberance, the following colors can be applied to logo designs when looking to emphasize specific meanings or emotions.

Red – One of the more intense hues on the color wheel, red conveys passion, energy, excitement, strength, courage or aggression.

Pink – Could a color possible be cuter? Pinks are commonly used to denote femininity, softness, playfulness and innocence.

Orange – Often used for that eye catching “pop,” orange represents energy and fun. Orange can additionally be used to show warmth, caution, exuberance and cheerfulness. 

Yellow – Radiating warmth and light, this sunny shade shows illumination, positivity and discovery.

Green – A calmer color, green often comprises designs having to do with the environment, tranquility, health, freshness and nature.

Brown – As rich as it is neutral, browns and beiges show earthiness, utility, woodiness and authenticity.

Blue – Forever popular, blues can mean various things depending on their sheen. Pale blues are calm, ethereal, pacific, clean and cool. Darker blues are more serious, analytical, authoritative and scholarly.

Purple – Purples express royalty, spirituality, sophistication and mystery.

Black – The final color to complete the wheel, black logos are often elegant, formal, serious and sometimes mournful.

No more! While the calcium rich beverage is the same as ever, its new containers are far from predictable. The next time you open your fridge, these designs will be sure to wake you right up.

Have you seen any amazing milk package designs?