Archive for the ‘Logo Design’ Category

Sellier Design Featured in Cobb in Focus

Thursday, January 19th, 2012

Kriston Sellier

Sellier Design is already making the most of 2012 with great projects and fantastic clients. As if we weren’t having a great New Year already, our very own Kriston Sellier was recently featured in Cobb in Focus magazine! The article profiles successful businesses in the area and their keys to success. Here’s a quick snippet of Sellier Design’s feature:

Voted a Top 25 Best Small Company by Working Mother magazine and a 2009 winner of the Small Business Commerce Association’s Best of Business Award, Sellier Design has garnered numerous design Awards, including several American Corporate Identity Awards.

Although the economic downturn has made doing business in any field more difficult, Sellier says her company has weathered the recession thanks to discovering the value of networking. “We’re doing well, and I would attribute that to networking — getting new business clients through referrals and maintaining good relationships with the ones we already have,” she says. “I’d never really done networking before, but right before the recession we recruited 25 new clients through networking, which helped us tremendously. You can make so many great connections in the community, and it is a lot less of an investment than you might think.”

Sellier Design takes a holistic approach to brand management by offering clients website analysis and design, advertising resources, stationery and marketing collateral, corporate identity, logo design and search engine optimization.

We’d like to give a warm thank you to Cobb in Focus for including our firm in their publication. The pleasure was all ours! Curious about what we’ve been up to lately? See Sellier Design’s latest branding, packaging and web design on our company page.

What’s Your Type? 14 Typographic Logo Designs

Thursday, December 15th, 2011

A smart logo design doesn’t always have to be intricate; sometimes it’s best to let the words speak for themselves. The following designs are interesting, eye catching and completely based upon typography.

7 Memorable Company Logos – The Halloween Edition

Monday, October 24th, 2011

It’s amazing how a great logo can stick with you – especially when carved into a pumpkin! These 7  jack o’lanterns take well designed logos to a whole new level. Whether carved out by company employees or fans of the brand, these halloween creations will be sure to spread the word.

starbucks jackolantern

firefox pumpkin

grow nyc pumpkin

android pumpkin

apple logo pumpkin

Coca cola pumpkin

twitter pumpkin

have you used the holidays to show off your company logo in a unique way? What is the best holiday branding campaign you’ve ever seen?

The Psychology of Colors in Logo Design

Thursday, September 8th, 2011

color wheel pencilsLogos are intended to reach out and connect with the audience, proving to prospects that a certain business is exactly what they need. While an eye catching design and clever tagline are important components of the overall appeal, other elements can play a large part in a logo’s impact.

Colors draw out a certain emotion and can be utilized to help consumers truly connect. Whether using yellow to denote illumination, black for formal elegance, or pink for youthful exuberance, the following colors can be applied to logo designs when looking to emphasize specific meanings or emotions.

 

Red – One of the more intense hues on the color wheel, red conveys passion, energy, excitement, strength, courage or aggression.

color red logo

Pink – Could a color possible be cuter? Pinks are commonly used to denote femininity, softness, playfulness and innocence.

Color Pink Logo

Orange – Often used for that eye catching “pop,” orange represents energy and fun. Orange can additionally be used to show warmth, caution, exuberance and cheerfulness. 

color orange nickelodeon logo

Yellow – Radiating warmth and light, this sunny shade shows illumination, positivity and discovery.

yellow smart buy logo

Green – A calmer color, green often comprises designs having to do with the environment, tranquility, health, freshness and nature.

color green woodenhouse logo

Brown – As rich as it is neutral, browns and beiges show earthiness, utility, woodiness and authenticity.

campground logo

 

Blue – Forever popular, blues can mean various things depending on their sheen. Pale blues are calm, ethereal, pacific, clean and cool. Darker blues are more serious, analytical, authoritative and scholarly.

Color light blue aqua massage logo

Color dark blue archive logo

Purple – Purples express royalty, spirituality, sophistication and mystery.

Color purple zenubu logo

Black – The final color to complete the wheel, black logos are often elegant, formal, serious and sometimes mournful.

color black northfields tailors logo