Archive for the ‘Marketing & Strategy’ Category

Sellier Design Featured in Cobb in Focus

Thursday, January 19th, 2012

Kriston Sellier

Sellier Design is already making the most of 2012 with great projects and fantastic clients. As if we weren’t having a great New Year already, our very own Kriston Sellier was recently featured in Cobb in Focus magazine! The article profiles successful businesses in the area and their keys to success. Here’s a quick snippet of Sellier Design’s feature:

Voted a Top 25 Best Small Company by Working Mother magazine and a 2009 winner of the Small Business Commerce Association’s Best of Business Award, Sellier Design has garnered numerous design Awards, including several American Corporate Identity Awards.

Although the economic downturn has made doing business in any field more difficult, Sellier says her company has weathered the recession thanks to discovering the value of networking. “We’re doing well, and I would attribute that to networking — getting new business clients through referrals and maintaining good relationships with the ones we already have,” she says. “I’d never really done networking before, but right before the recession we recruited 25 new clients through networking, which helped us tremendously. You can make so many great connections in the community, and it is a lot less of an investment than you might think.”

Sellier Design takes a holistic approach to brand management by offering clients website analysis and design, advertising resources, stationery and marketing collateral, corporate identity, logo design and search engine optimization.

We’d like to give a warm thank you to Cobb in Focus for including our firm in their publication. The pleasure was all ours! Curious about what we’ve been up to lately? See Sellier Design’s latest branding, packaging and web design on our company page.

5 New Year Resolutions for Businesses in 2012

Thursday, January 12th, 2012

2012 is well underway and gyms are currently packed. While most people recognize the opportunity the new year affords as a fresh start fornye personal habits and aims, fewer individuals use this time to set professional goals. Here at id8, we’re encouraging you to seize the day! These 5 resolutions will help you to become a lean, mean, money grubbing machine.

  1. Go Mobile – If you haven’t yet, consider coming up with a ‘mobile strategy’ for your company. 15% of all searches on Google are from a Mobile device and by 2015, Internet users will employ mobile devices  to access the web more than PCs. By ensuring your website, search marketing and email marketing are mobile friendly, you’ll be tapping into a broader market.
  2. Brand Yourself – What better time to come up with an exciting campaign than when the year is brand new? Pun intended.
  3. Network Online – 2012 is the year to dive in to social media. New to the arena? Start by investing 15 minutes a day. And to be clear – social media is used best when establishing customer relationships and quality customer service. Posting shameless self promotion on social networking sites will only earn your company a bad reputation.
  4. Refresh Your Website – It may seem like just yesterday when you put together website content, but it’s most likely already time for a revamp! Search engines grade your website on the freshness of its content, therefore it’s smart to update regularly. Prospects are looking for a site that is easy to navigate, informative, relevant and easy on the eyes. Make sure your URL will have them hooked.
  5. Let Your Personality Shine Through – It’s great to be professional, but not at the cost of your identity. Clients want to do business with people, not enterprises. When creating your website and social media sites, take a step back and ask yourself, “Who are we? What does this say about us? What impression is this content creating?” Loosen up a button or two, if necessary.

What are your business goals for 2012?

Spread the Cheer: Holiday Alcohol Package Designs

Thursday, December 22nd, 2011

Whatever your drink of choice this holiday season, these package designs are just as pleasing as their products. Whether selected as a gift or to drink by your own cozy fire, the following labels are worthy of a second look:

We here at Sellier Design hope your holidays are filled with plenty of cheer!

What’s Your Type? 14 Typographic Logo Designs

Thursday, December 15th, 2011

A smart logo design doesn’t always have to be intricate; sometimes it’s best to let the words speak for themselves. The following designs are interesting, eye catching and completely based upon typography.