Archive for the ‘Website Design’ Category

Sellier Design Featured in Cobb in Focus

Thursday, January 19th, 2012

Kriston Sellier

Sellier Design is already making the most of 2012 with great projects and fantastic clients. As if we weren’t having a great New Year already, our very own Kriston Sellier was recently featured in Cobb in Focus magazine! The article profiles successful businesses in the area and their keys to success. Here’s a quick snippet of Sellier Design’s feature:

Voted a Top 25 Best Small Company by Working Mother magazine and a 2009 winner of the Small Business Commerce Association’s Best of Business Award, Sellier Design has garnered numerous design Awards, including several American Corporate Identity Awards.

Although the economic downturn has made doing business in any field more difficult, Sellier says her company has weathered the recession thanks to discovering the value of networking. “We’re doing well, and I would attribute that to networking — getting new business clients through referrals and maintaining good relationships with the ones we already have,” she says. “I’d never really done networking before, but right before the recession we recruited 25 new clients through networking, which helped us tremendously. You can make so many great connections in the community, and it is a lot less of an investment than you might think.”

Sellier Design takes a holistic approach to brand management by offering clients website analysis and design, advertising resources, stationery and marketing collateral, corporate identity, logo design and search engine optimization.

We’d like to give a warm thank you to Cobb in Focus for including our firm in their publication. The pleasure was all ours! Curious about what we’ve been up to lately? See Sellier Design’s latest branding, packaging and web design on our company page.

5 Quick Ways to Improve Your Website

Sunday, October 2nd, 2011

Freshens Website by Sellier DesignAs I’ve mentioned in past posts, a beautifully designed website can attract the attention of numerous prospects. Beyond aesthetics, a successful website must be easy to navigate, filled with compelling information, and presented in a helpful layout. 

A stunning website will attract your target audience. These five tricks will keep them glued to your page. 

1.) Add a search box – When a prospect is looking for something specific, he or she will want to cut to the chase. By adding a search box, the client can easily find exactly what he or she came for. No frustration, no headaches and no loss of sale. It may take a little time to set up your own search box, but it’ll only take a handful of minutes to add a Google search box.

2.) Test Your Speed – Want to know the fastest way to lose a customer? Give them a website that takes forever to load. When a site doesn’t  pop up immediately, prospects are most likely to exit quickly and move on to the next search result. Test your speed by visiting your page on a slow speed internet connection. If the decade ends before the site is complete, consider designing the page with fewer images and possibly no flash at all. Too many high-res images or too much flash might be weighing your site down.

3.) Update Your Content Regularly – A website should evolve with the company. Search engines appreciate updated content because they view the information as staying relevant and fresh. Prospects feel the same way. Reviewing your website regularly will keep you aware of the information you’re presenting to the world, as well as any components on your pages that need to be updated.

4.) Eliminate ‘Click Here’ – Out of context, the phrase ‘click here’ will mean nothing to website visitors. Most prospects will scan or skip content to find what they’re looking for. Label the link clearly so that customers will easily know what they’re clicking. Added bonus: keywords included in the link label will gain SEO strength.

5.) Add an About Page – It doesn’t have to be the length of a novel, but a short page that tells your story will put a person behind the URL. Be sure to include contact information so that prospects will be able to contact you with questions or inqueries.

A Healthy Dose of Website Design

Wednesday, September 28th, 2011

Like any great marketing campaign or ad, a beautifully crafted website will draw in prospects like bees to honey. The following designs are reflective of the products they sell – fresh, crisp, serene and resplendent. One glance at these pages and a prospect can easily see the aspects of health and nature these businesses are intending to convey.

Which design is your favorite?

Five Avoidable Website Mistakes

Thursday, February 3rd, 2011

website mistakesWith today’s consumer market hinging largely on the Internet, most companies utilize websites to draw the attention of new business opportunities. And with so much opportunity residing within each organization’s URL, a website’s content and impact are of the essence. That being said, there is little room for error.The following website mistakes are common errors that companies can easily avoid.

1. Too Much Flash, Not Enough Substance - Sure Flash may look cool, but a website overflowing with Flash is impractical. For one, flash requires a lot of bandwidth. Two, Flash is not mobile friendly. A big mistake considering Smart Phones are only increasing in popularity. And last but not least, Search Engines invest absolutely no value. Without a plentiful bounty of substance, a website’s SEO goes right out the window.

2. Not optimizing your optimization – In terms of SEO, optimizing your home page is just the beginning.  Each and every page should be strategically composed, from utilization of keywords to meta tags, optimized titles and strong content. The more you optimize, the better your chances of being spotlighted by search engines. But on a cautionary note, don’t over-optimize your webpage either. Cramming in as many keywords as possible and focusing more on the strategy than the actual content will prove counter effective.

3.  Not understanding the need for speed – In today’s fast paced world, slow websites are no longer acceptable. Prospects are interested in quick and easy service, meaning very little patience for a sluggish page. If you’re suffering from a practically comatose URL, check out this slow website checklist to determine possible culprits.

4. Being a Browser Snob – While a majority of users may use Internet Explorer, many others will surf via Firefox, Opera, Safari and Chrome. If your website doesn’t work for the prospect’s browser of choice, consider the lead lost.

5. Missing What It’s About- With a plethora of competitors and options vying for the same business, consumers have a lot from which to choose. Oftentimes, they’ll try to grasp the personality or the vibe of a business, opting to go with the organization that most closely reflects their ideals. Without an about page to really establish what the website is all about, an organization will remain faceless.

More Common Website Mistakes