In addition to colors, fonts and graphics, a package design can be made even more memorable with texture and dimension. Case in point: that’s fascinating (not to mention impressive!) designs.
This wine box radio really works!
Which is your favorite? Any cool package designs you’ve spied recently?
Many of today’s savvy consumers are drawn to packages that are not only visually pleasing but eco-friendly as well. The following companies have achieved stunning designs that are equally practical and creative.
Paper Bottles
A new kind of shoe box
Box converts into hanger
Eco Friendly Seed Packaging
Reusable Return Envelope
Eco Friendly Pocket Light
Fabulous Eco Friendly Milk Cartons
Meat Packaging
Light Bulbs
Packaging can be made into a lamp
Wine packaging
Gardening "veggie mats"
Garbage bags
Flash drives
Wooden animal toys packaged in cute eco friendly boxes
Popcorn Packaging
Vinegar and Sea Salt
Tide detergent
Perfume
Paper bag with limitless uses
Paper bag broken down
Coca cola minus the ink...sleek and much more eco friendly
Boxed Water
If you’re considering hiring a firm to design your company logo, you may be feeling overwhelmed by all of the vendor choices available. Which company is the best? Which one will best represent you? And which quote is the most on par?
To help you sift through your options and achieve the best possible design for your organization, a little preparation before shopping can make all the difference. These 5 questions will help you formulate a thorough vision of what you’re shopping for.
1. Project Objectives:
What is the purpose of the logo project? i.e., stand out from competition, identify a new product, upgrade the company image, etc. Keep in mind a creative approach can be developed around a primary and secondary objective only; no single creative vehicle can accomplish more effectively. If there is a current logo, why is it being refreshed?
2. Target Audience:
Who are your readers/viewers/customers? i.e., age, sex, job titles, social/economic conditions, employment, geographic concentration, etc. Do they already know about your product or service? What motivates them? Why do they want this product?
3. Competition:
Who is your competition? How are you different from them? What do the competitors logos look like? What colors are being used?
4. Distribution:
Are there any production considerations? i.e., needs to work as one color or at very small sizes, etc. How will the logo be reproduced? i.e., offset printing, web, silkscreen, embroidery, embossing, etc
5. Most Important Point:
Most communications leave only one overall impression. Is there something specific the viewer should remember about the company after seeing the logo?
Regardless of size, age or industry, a professionally designed logo can tune your targeted audience into your organization’s purpose and what it has to offer. Take for example the following music logos shown below. While all of these businesses reside within the music industry, their polished logos easily distinguish their unique genres.
@SellierDesign on Twitter @AIGAatl on Twitter
