1. COLLABORATE ON A DOCUMENT Within a Group page, click on Docs at the top of the page and then the Create a Doc button on the right-hand side to create a text-only document that everyone in the group can edit. When you save the document, it will be posted to the group’s feed, just like a status update, with an Edit button in the upper-right corner. To see previous revisions, click Recent Changes.
2. ADD A CALENDAR TO YOUR PAGE If you’re a business owner, a team coach or a performer who wants to keep everyone on Facebook apprised of your coming events, simply creating separate Facebook events for each one can be ineffective. These can get lost in the stream of events, making it hard for people to check for, say, your next game. As an alternative, use the Social Calendar app, which was not developed by Facebook. Go to facebook.com/SocialCalendar and click the Add to My Page link in the lower left corner. That will pop up a menu of pages you manage. Click Add to Page next to one or more pages, then click Close. Those pages will now include a Calendar link in their upper left corner, just below Wall, Info and Photos. Social Calendar is pretty smart — it will autocomplete the names of events you’ve already created, and if you type in an Address field, it will add a map link to the location on the calendar. But for maximum attendance, you should still post status updates announcing an event.
3. TRACK YOUR PAGE’S SUCCESS On any page you own, whether it is for your business or your clog-dancing club, click View Insights in the upper right corner. Facebook will display charts of user information and page interactions. Beyond the number of Likes and comments, it will plot a graph of page views and user feedback, plus a breakdown of which Web domains are sending traffic to your page, and the demographics of your visitors. If you want to do your own number-crunching, you can export the data into an Excel-compatible file.
4. CREATE A POLL Hiding in plain sight above the box to enter status updates is a Question button. Posting a question looks just like posting an update, except that it takes the first three answers from your friends and turns them into a poll to keep the discussion focused. You can also set up the poll with your own answers, or add more to those Facebook creates.
5. EDIT LINK NAMES AND DESCRIPTIONS If you want to post a link to your Facebook page but don’t like the title or description that Facebook automatically pulls from the linked page, you can change it. Before you click the Share button, click on the title or description in your pending post. They will change into editing boxes, like those to rename a file on your computer desktop. When you’re done editing, press Enter to save your changes.

Looking for more tricks you didn’t know Facebook could do? Check out this article by Business Day Personal Tech.

Follow these 7 tips to boost your efforts in a hurry. And when you find a little more time, mosey on back here for some more search engine optimization tricks.

1. Content is a huge influencing factor of your ranking score. Focus on creating strong, useful content and make sure to update the content often.
2. Links are the next important layer of a fully baked site. Build strong networks of backlinks and also link to thought leaders in your niche.
3. Use keywords and phrases (without spamming or stuffing the page) in titles, descriptions, text links and the domain name.
4. Optimize videos and images with strategic file names, ALT attributes, and and titles. It’ll help the content to show up blended search results and will also help the overall impact of your SEO efforts.
5. The bottom line in SEO is Text, Links, Popularity and Reputation.

Today’s consumers no longer look to billboards and aisle scanning for inspiration on what product to purchase. Thanks to the internet, almost all business these days is conducted online. And while prospects search the internet for the the exact item they are looking for, thousands and maybe millions of businesses are vying for a top spot on the search results page. Evidence has shown that only 62% of search engine users click beyond the first page of results, so how does a company obtain a one of those coveted rankings? The answer is SEO.

Search Engine Optimization (or SEO) is a strategy used to optimize a website so that search engines will value the site’s content and rank that website higher.  Engines have “spiders” that crawl your URL on a regular basis to maintain relevant and updated information about your pages as well as evaluate your content. Here are some of the items these spiders are looking for:

• Link Juice – Links are a very powerful component of SEO for several reasons. External links that direct readers to helpful articles or relevant sites prove to search engines that the content is providing valuable information to visitors. At the same time, other websites that link to your page establish your expertise. Links are kind of like referrals. Every person or site that points to you is demonstrating your legitimacy and telling search engines that you are both respected and helpful.
• Keywords – The next important item on the SEO checklist is keywords. One crucial fact to consider is that spiders only index content and are not able to ‘read’ images or flash. Therefore, it’s up to your content to tell the story. Keywords provide a site map to search engines and guide them through the who, what, when, where and why of your company. The words that best describe your company and are most likely to be searched by prospects should be carefully selected and planted in the areas most visible to spiders. Headings, page titles, directories and indexes are all important areas for keyword utilization. Keywords should also be accented to draw maximum attention and demonstrate their importance. While bolding or italicizing might garner moderate attention, linking these words and phrases to  valued content will really distinguish them from the rest of the page.
• HTML – HTML is the backbone for your website and houses meta data, which is composed of titles, descriptions and keywords. While most SEO experts believe that meta data does not hold much power in the Google algorithm anymore, it still plays a role in Yahoo’s formula and the meta description is often the description used in the results page.

Links, keywords and HTML are just a few building blocks in the overall foundation of SEO practices. When planning your strategy, remember that search engines are extremely smart. Trying to trick them will get your site black listed and keep you on the back burner for years. The very best way to get ahead is to provide rich, well thought out content that is both relevant and helpful. Trying to cram a bunch of keywords into a page that doesn’t say very much will be very obvious to spiders. Like everything else in life, no tricks or shortcuts will ever be as fruitful as hard work and persistence.

That’s it for today! Come back next week for more SEO tutorials and deeper exploration of techniques and principles for Search Engine Optimization.